The rise of new media such as Facebook and MySpace opened up opportunities for people to share their individual voices and to PR themselves (depending on their personal agenda). My personal favourite is MySpace, because it's more than just a regular online social networking. It aims to bring together creative people especially in music industry. For unsigned artists, MySpace is a window of opportunity to introduce their work to larger audience. It also provides them the chance to throw their work right to the producers they have been wanting or dreaming to work with. For established musicians, MySpace is a powerful PR and marketing platform to maintain communication with fans and update them of what’s coming up in their agenda such as new releases, tour dates, video from their gigs, etc. As for music enthusiasts, MySpace allows them to get ‘closer’ to their favourite musicians and also to search for new music. In places where price of CDs and vinyls are expensive (such as in my country, because we have to import the actual good ones, especially if it’s not signed to a major record lab
el) and the range are dominated by mainstream and pop music, MySpace really helps fanatics keeping up with global music scene. Hence, I would like to share my enthusiasm for MySpace by giving you a link to one of my favourite band in 2007, Glass Candy, in which (you guessed it!) I found in MySpace . Hope you enjoy it! Oh yeah, do click on the image to check out their latest music video on YouTube.
2 comments:
to capture 'genuine' wide and diverse demographic attention the use of new media, by PROs, should go hand-in-hand with traditional methods too, including tried and tested methods of writing a press release and following-up with a personal phone calls to journalists. By doing both you grab the attention both ways, in print and online?
Yes, agree with you entirely. However, I guess in the case of music, especially indie, sometimes the artists have to do the PRing themselves, and platforms such as MySpace really helps for them to be heard, and eventually in most cases they get picked up by media. But I do agree with you, traditional methods should be maintained to get widespread attention from the public. And I guess there is nothing that can replace "human interaction" between PR practitioners and journalists.
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