You may notice I have been quoting a lot from Michael Levine - it’s because I am currently reading his book, A Branded World. It's a good read for those who are interested in consumer and entertainment public relations. Michael Levine is head of Levine Communications, an entertainment public relations firm with offices in Los Angeles, New York, WashingtonD.C., and London. He has represented more than 100 celebrities and has included prominent names such as Demi Moore, Janet Jackson, Ozzy Osbourne, Reebok and many more.
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I also liked his book Guerrilla PR. I think it would be really helpful for a small business. And he's got a lot of good tips and all that.
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